MSBI : BI # 35 : Business Intelligence – Tools & Theory # 27 : Different Ways of Data Warehousing #1 : Different Ways of Data Warehousing & Types of Business Models

Hi Folks,

This post is part of Series Business Intelligence – Tools & Theory

Currently running topic for this series is listed as below :

Series Business Intelligence – Tools & Theory

>>Chapter 1 : Business Intelligence an Introduction

>>Chapter 2 : Business Intelligence Essentials

>>Chapter 3 : Business Intelligence Types

>>Chapter 4 : Architecting the Data

>>Chapter 5 : Introduction of Data Mining

>>Chapter 6 : Data Mining Techniques

>>Chapter 7 : Introduction to Data Warehousing

>>Chapter 8 : Different Ways of Data Warehousing<You are here>

Continuing from my previous post on this series, If you have missed any link please visit link below

We are going to Cover the Following Points in this article

  • Different Ways of Data Warehousing
  • Types of Business Models

Different Ways of Data Warehousing

By now, you must be familiar with the concept of Data Warehousing and its different applications. The Information technology is not only revolutionizing the way enterprises does business with the consumers, but also the way they do business with each other.

There are different business models for non-electronic businesses. There are also more than one model for business-to-business e-commerce. The two new revolutionary business models that have come out of this movement are the business-to-business e-commerce models of Dell and Cisco. Further, these models are not appropriate for every organization. In addition, there are other changes in business-to-business e-commerce which are revolutionizing the conventional ideas.

Usually, when one thinks of business ideas, one of the first things that come to mind is the concept of companies selling to consumers. The department chain store or the big box stores down the street are prime examples of these business models. However, Information Technology (IT) not only

allows organizations to perform various business processes more efficiently, it also allows them to reengineer organizational processes by improving the effectiveness and efficiency of the various processes within an organization.

Electronic Business-to-Consumer (B2C) paradigms allow a business to market and sell directly to the consumers. Examples of B2C model are is the online supplier of books and a wide variety of other items and Travelocity is the online travel agency of businesses that sell directly to consumers electronically.

The Business-to-Business (B2B) involves commerce transactions between businesses, such as between a manufacturer and a wholesaler, or between a wholesaler and a retailer. Business-to-consumer (B2C) also called Business-to-Customer describes the activities of businesses serving end consumers with products and/or services.

Types of Business Models

The business model explains the principle of how an organization can create, deliver and capture values which could be economic, social, or other kinds of value. Business model term can be used for a wide range of formal and informal descriptions which can be used to represent main aspects of business which will include the purposes, the offerings, the strategies, the Infrastructure, the organizational structure, the trading practices, the operational processes and the policies.

There are different types of business models and are as follows:

· Business to Consumer (B2C): Business to consumer (B2C) describes the activities of businesses serving end consumers with products and/or services. This is the most common e-commerce segment. In this model, online businesses are sold to individual consumers. Initially when B2C was started, it had a small share in the market but after 1995 there was an exponential growth. The basic idea behind this type of business is that the online retailers and marketers could sell their products to the online consumer by using crystal clear data which was made available through various online marketing tools. This is done using online catalogue and shopping cart transaction systems. For example, the Business to Consumer is followed by online pharmacy to give free medical consultation and also to sell medicines to patients. The services such as payments to information sites or online data backup are examples of B2C e-commerce. is an example of one of the first and is still one of the most successful B2C e-commerce companies.

· Business to Business (B2B): It is the biggest form of e-commerce business. B2B implies commerce transactions between businesses like the one between a manufacturer and a wholesaler or a wholesaler and a retailer. In this form, both the buyers and the sellers are both business entities and do not need an individual consumer. It is like the manufacturer supplying goods to the retailer or to the wholesaler.

For example, Dell sells computers and other related accessories online but it does not manufacture all the products. So, in order to sell the products, it will first have to purchase them from different businesses that are the manufacturers of those products. Cisco is an example of one of the first B2B catalogues online. The other examples of B2B e-commerce are the intranet services and web-meetings.

· Consumer to Business (C2B): It is an electronic commerce business model in which consumers or individuals can offer products and services to companies and the companies have to pay them. This business model is a complete reverse of traditional business model where companies offer goods and services to consumers. Elance is an example of C2B where the consumer put a project and businesses answer it with bid proposals. Online loan brokers are also an example of C2B.

· Consumer to Consumer (C2C): It is the fastest growing segment of e-commerce after the introduction of social networking. It helps to ease the online transaction of goods or services between consumers through some third party. A common example is the online auction where a consumer posts an item for sale and other consumers propose to purchase it. Then, the third party usually charges a flat fee or commission. The sites are only intermediaries which are just there to match consumers. They do not have to check for the quality of the products being offered.

Examples of C2C are eBay, Craigslist and where the consumers can put classified ads or offers to sell the property to other consumers.

· Government-to-Business (G2B): It is an online non-commercial interaction between local and central government and the commercial business sector, rather than private individuals (G2C). For example is a government web site where businesses can get the information and also give advice on e-business. is also another example.

· Government-to-Citizen (G2C): It is the communication connection between a government and private individuals or residents. The G2C communication most often relates to the communication that takes place through Information Communication Technologies (ICT) but can also include direct mail and media campaigns. G2C may take place at the federal, state, and local levels. G2C is in contrast to Government-to- Business (G2B).

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